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Sherwin-Williams, a new brand of paint at Lowe's retail stores (Starting third week of March).

The companies said in a joint news release that Sherwin-Williams paint, including a new brand called HGTV Home, will be available at Lowe's stores and on beginning in March 2015. “The HGTV Home by Sherwin-Williams product line will feature a new and improved interior and exterior paint program available at both Sherwin-Williams' company stores and Lowe's stores nationwide, as well as exclusive line extensions available at Lowe's,” according to the release. Each product line “will uniquely highlight Sherwin-Williams' legendary heritage of quality and exceptional application characteristics,” the companies said. "Lowe's is a recognized leader in home improvement and a preferred project destination for homeowners and pros, alike," said Chris Connor, chairman and CEO of Sherwin-Williams, in a statement. “Offering the HGTV Home by Sherwin-Williams brand at Lowe's is a perfect complement to the high quality product assortment and shopping environment Lowe's shoppers have come to expect." Additionally, Sherwin-Williams will provide Lowe's with two independent brands of paint that will serve professional painters and property managers: Painter's Masterpiece and Property Advantage. Bloomberg reported that Sherwin-Williams’ big deal comes as a rival, Valspar, is losing ground. Valspar on Nov. 25 “said it lost paint business generating $150 million to $180 million in annualspecified North American retailer,” Bloomberg reported. “Analysts at RBC Capital Markets and KeyBanc Capital Markets said in notes that Valspar probably lost business at Lowe’s.”

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